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Better on Purpose

shutterstock_396356479-compressorWebster (and other dictionaries too; we just say “Webster” out of habit) defines purpose as 1) “the reason for which something exists or is done, made, or used;” 2) “an intended or desired result,” and finally, 3) “determination; resoluteness.” All of these definitions can describe a person who lives a life with meaning and purpose. Dads, ministers and shrinks all tell us this is indispensable to living a better life and being a better person. A business advisor now says this also makes a person a better customer and employee. And he has the data to back it up. Which of course is very purposeful to us.

The results are pretty dramatic.

In a study of 5,732 US employees (who are, like all of us, also consumers) the Temkin Group asked a number of questions about their attitudes, employee behaviors, and company loyalty. The difference between those who describe themselves living a purposeful and/or meaningful life to those who didn’t in four significant loyalty indicators that highly impact a business were remarkable: nearly a 20% difference in each response:

People who are very likely to:

Purchase more products or services (as a customer)

Describe their life as Purposeful & Meaningful: 70%

Do not describe their lives as Purposeful or Meaningful: 53%

Recommend a company (as a customer)

Describe their life as Purposeful & Meaningful: 55%

Do not describe their lives as Purposeful or Meaningful: 36%

Recommend employer’s products & services (as a customer)

Describe their life as Purposeful & Meaningful: 62%

Do not describe their lives as Purposeful or Meaningful: 33%

Do something that is good for their company even if it is not expected of them (as a customer)

Describe their life as Purposeful & Meaningful: 58%

Do not describe their lives as Purposeful or Meaningful: 35%

The bottom line: Purposefulness creates positivity across all aspects of life.

In other words, Dad was right.

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