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5 Ways to Keep Your Brand In Shape

shutterstock_259280957-compressorConfess: Do you have a flabby brand? Is your identity, products and services as razor sharp and in focus as the joyous days when they were brought to market? Brands are like people (or anything, actually), if they aren’t kept in tip-top shape, they eventually become less effective. And in today’s dog eat dog, hyper-competitive world, your brand still needs to compete as vigorously as the day it was born. Here are 5 ways to keep it sharp.

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3 Steps to Minimize Failure

shutterstock_198306491-compressorThe thrill of developing a new product or service that could be a ‘game changer’ or even just a great sales boost is a magnificent cherry on top of the mountain of hard work and refinement that probably went into it. At the end of this arduous process, you’ll no doubt be in a “high gear” drive mode to get it to market.

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Research Says: No Need to Cringe When You Binge!

shutterstock_246276268If you’ve ever felt a pang of guilt after a marathon (mini, or full-blown) binge-watching session, stop beating yourself up. Because a new study has found that binge watching television makes people happy, and very few people –researchers included- think it’s a bad habit. In case you’re bingeing on old monster flicks, we’ll paraphrase the Frankenstein monster: “Happy… good.”

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3 Ways to Thrive in a Disruptive Market

AmazonStompTo accurately describe today’s tumultuous and terrifying marketplace, Joseph Schumpeter said it best. But who, you may ask, is Joseph Schumpeter? Well, you may not know the name, but by now everyone is aware (and some of us, acutely) of the phenomenon for which he coined the phrase, “creative destruction” over 75 years ago.

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3 Secrets Research Reveals to Avoid Burnout

shutterstock_511771990-compressorEver wake up exhausted and just dread going to work? Do you feel like that most days? Every day? Well, maybe you’re just tired. But tired isn’t burnout. Tired is tired. Get more sleep and you’re not tired anymore. Real burnout is clinically described as becoming “chronically exhausted; cynical and detached from your work; and a feeling of increasing ineffectiveness on the job.”

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