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The Future of Smart Homes

post2Perhaps you’ve noticed the term the Internet of Things (IoT) being bandied about recently. This term, describing an increasingly interconnected world was first brought to light a few years ago with the fanciful futuristic notion of a completely connected home (you know, your alarm clock tells the coffee pot and water heater to crank up for your morning dash, and your car tells them both to shut down, and so on). With the popular acceptance of Siri,

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Q: How can you tell if your employees are engaged?

post1A: You catch them holding hands. Seriously, employee engagement has become a very serious business success metric lately. Not coincidentally, it may be because of recent studies that show only a small percentage of US employees are engaged. There are three simple questions that can tell you which ones are.

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Why a Personal Follow Up with Your Customers is the Key to Success

shutterstock_126095285A recent study of customer experience (CX) that queried 20,000 consumers relating to 10,000 brands found that 45% of consumers preferred a personalized experience in support interactions over personalized experiences in the marketing or purchase process.

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Why More Companies are Launching ABM to Grow Business

shutterstock_245965318 crop1During the Cold War, ABM often meant Anti-Ballistic Missiles, but in today’s fast-paced, no-edge-too-tiny world of commerce, it stands for Account Based Marketing. Also described as Key Account Marketing, it’s a strategy where a company focuses on growing existing business with an equal or higher priority than hustling new business.

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Four Ways Business Must Change to Adapt to an Evolving World

shutterstock_386999542Right along with mammals and mankind, business is constantly changing …and at what seems to be an ever-increasing pace. According to a noted business advisor, complacent business leaders risk extinction by sticking with outdated assumptions of technology-enabled practices, human behavior and the very meaning of success.

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