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3 Secrets Research Reveals to Avoid Burnout

shutterstock_511771990-compressorEver wake up exhausted and just dread going to work? Do you feel like that most days? Every day? Well, maybe you’re just tired. But tired isn’t burnout. Tired is tired. Get more sleep and you’re not tired anymore. Real burnout is clinically described as becoming “chronically exhausted; cynical and detached from your work; and a feeling of increasing ineffectiveness on the job.”

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Better on Purpose

shutterstock_396356479-compressorWebster (and other dictionaries too; we just say “Webster” out of habit) defines purpose as 1) “the reason for which something exists or is done, made, or used;” 2) “an intended or desired result,” and finally, 3) “determination; resoluteness.” All of these definitions can describe a person who lives a life with meaning and purpose. Dads, ministers and shrinks all tell us this is indispensable to living a better life and being a better person.

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3 Ways Big Data is Revolutionizing the Food Industry

shutterstock_74667850-compressorWith more and more companies employing social media and digital marketing, businesses are now becoming inundated with data. Big data is a term that describes this large volume of data – both structured and unstructured. Data has dramatically changed pretty much all businesses over the past 10 years, first with large corporations, but now evolving to where even Mom and Pop’s use data to better understand their consumer, increase efficiency and even create new recipes to try.

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3 Ways Technology Has Changed Recruitment for the Better (and Worse)

shutterstock_378771547-compressorFrom professional networking sites and job boards to online applicant systems and recruitment software for in-house processing, technology has revolutionized recruitment, profoundly changing how employers and recruiters find potential candidates.

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The Secret Sauce of Visitor Attraction Marketing

shutterstock_370534421-compressorWe’ll just come right out and say it: Data (we’ll admit it, with us, it’s always data). With over half of all cell phones in the world expected to be smartphones by next year (and that will be about 2 billion people), that means that –at minimum- every other person that walks through an attraction’s turnstile is a highly-targeted prospect for a return visit or referral for a new guest.

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