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The Secret Sauce of Visitor Attraction Marketing

shutterstock_370534421-compressorWe’ll just come right out and say it: Data (we’ll admit it, with us, it’s always data). With over half of all cell phones in the world expected to be smartphones by next year (and that will be about 2 billion people), that means that –at minimum- every other person that walks through an attraction’s turnstile is a highly-targeted prospect for a return visit or referral for a new guest.

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How Employees Can Increase Your Profits

shutterstock_608496674-compressorIt’s a no-brainer that in today’s hyper-competitive, instantly-digitally-connected world of commerce, companies that invest more time and money into customer satisfaction will reap huge returns as the hopefully happy customers “take to the airwaves” (old terminology) and blog (new terminology) kudos throughout the social universe.

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What’s Hot in Home Improvement

shutterstock_160905959-editMillennials (them again!) entering the housing market in increasing numbers are driving these changes, but so are baby boomers wanting to stay in their upgraded homes for as long as possible.

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2 Wild and 1 No-Brainer Trends to Watch For in the Jewelry Industry

shutterstock_107710379-editMillennials are changing the sales and marketing of everything, and that will include jewelry. Here are the trends that the Manufacturing Jewelers & Suppliers of America (MJSA) say will be showing up at a jewelry store near you.

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7 and a Half Ways Research Can Boost Sales

shutterstock_251930161-editWhen encountering the old saying, “The cobblers kids run barefoot” (and Googling “cobbler”), we suddenly had an epiphany of what to write about this month.

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