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3 Markers for Change and 4 on How to Do It

shutterstock_259280957-compressorAccount Based Marketing (ABM) became popular even when –or especially because of- a difficult economy demanding the most efficiency from sales and marketing departments. But the ABM protocol –which essentially calls for companies to pare down their client list to just the most profitable ones- makes sense even in a red-hot economy, as the goal of efficiency for your sales efforts is still extremely helpful so that your sales and support staff do not get overwhelmed.

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3 Ways to Enrich 2018

shutterstock_259280957-compressorYour first kiss. Graduation and your first job. Your wedding day and the birth of your first child. These are the big memories that we all cherish. But there are other little memories that stick out because they had such a powerful emotional impact on you. Moments that enriched your life and bonded you with others.

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3 Ways to Prove There’s a Santa Claus

shutterstock_259280957-compressor‘Tis the season! Now that the most wonderful time of the year is here, it is time again (for at least inquisitive researchers) to ask the age old question: why is it that children throughout America wholeheartedly believe there’s a man who lives forever, resides at the North Pole, knows what every child in the world desires, drives a sleigh pulled by flying reindeer and enters houses through a chimney –something most homes even outside of Hawaii don’t even have?

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5 Ways to Keep Your Brand In Shape

shutterstock_259280957-compressorConfess: Do you have a flabby brand? Is your identity, products and services as razor sharp and in focus as the joyous days when they were brought to market? Brands are like people (or anything, actually), if they aren’t kept in tip-top shape, they eventually become less effective. And in today’s dog eat dog, hyper-competitive world, your brand still needs to compete as vigorously as the day it was born. Here are 5 ways to keep it sharp.

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3 Steps to Minimize Failure

shutterstock_198306491-compressorThe thrill of developing a new product or service that could be a ‘game changer’ or even just a great sales boost is a magnificent cherry on top of the mountain of hard work and refinement that probably went into it. At the end of this arduous process, you’ll no doubt be in a “high gear” drive mode to get it to market.

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